Let It Go: 5 Things Holding You Back In Business

It is important for those of us who are serial entrepreneurs or multi-passionates, to ensure that not only are we making money, but we’re fulfilled by our work. In order to do this, we may need to let go of some things so we can move forward as happier entrepreneurs. Seriously, make your own list, and then let it go. Here are my 5 “let it go,” suggestions. by Sabrina Brawner

Rekita Nicoletips, guest post
How To Brand your Secondary Income

You have a second business to support yourself or your family. So does your best friend. And your other friend. And even that one person who really isn’t a close friend but knows all of your social circle and can easily earn their business if you don’t work fast and hard enough. Of course, you don’t truly have time for that because you have an actual full time job, too! RATS.

I know this sounds familiar to a LOT of you. Fear not…there are a multitude of things you can do to make the limited number of hours you have during the week to spend on your secondary business count in BIG ways. What’s even better is you don’t have to do them all at once –just pick one, and I am going to tell you what that “one” is very soon!

Anatomy of the Perfect Homepage

Hey Fam! Yes, I love to think of my reader as family. or friends or homies...or whatever. Anywho, as it pertains to my business, my website is my home and my social media platforms are my cars (2017 Audis preferably). My website is where I want people to go to learn more about me and my services, and um...read my blog.  Where is the first place people go or the first people see when entering your home. Your living room. When you invite people over, your living/family room accommodates your guests, right? So think of homepage as your living room at home. Your homepage should accommodate your readers/audience. 

So in your living room you have seating and some sort of entertainment...in other words, you have something for your guest(s) to do. Your homepage should give your reader tons of stuff to do. So what should go on your homepage?

How To...Rekita Nicoletips
Things You Should Do Before Hiring a Designer

So you have a business and blog but you want to take it to the next level and have a website to display your talents, services, and products. But how do you prepare to hire a web designer? Yes, you need to prepare to hire a web designer. You don't hire a plumber without out having the toilet or the money to pay the plumber. You certainly do not hire a wedding paneer that is not within your budget. There are some necessary steps to take before hiring a designer to make your dream come to life.

  • Research
  • Budget
  • Purchase
  • Subscribe
  • Content Readiness
  • Socialization
  • Studying / Playing

Taking these steps will help your design process go by smoothly and make your prospective designer very happy, if you care, lol. 

Web DesignRekita Nicoletips
6 ways to not be Basic on Social Media!

When running a business, especially an online business, it is so important to show your presence around social media. Whether you use instagram, pinterest, twitter, or Facebook, you always need to be tragic in how you show off your work, products, or even YOU!  One thing you do not want to do is to be basic, you know..plain, unordinary, not unique.  In order to to be “non-basic” you must stand out out from the rest and think outside of the box. 

Here are some way to be NOT basic is social media when it comes to your business.

Your Personal Brand VS Your Business Brand

Everyone has a personal brand, whether they know it or not. Your personal brand is what you put out into the world - your values, your style, your personality. It's what you're known for as a person. If your coworkers get upset because you don't work as hard as they do...sorry, that's part of your personal brand. If it's important to you to have a spic-and-span house for visitors, then congrats, being a  good housekeeper is part of your personal brand.

If you're a business owner, then you get yelled at from all directions of the internet about how you need to establish a brand for your BUSINESS, too. I'm not talking about designing a logo, people. Push your visuals to the backburner for a moment. I'm talking about what your business stands for. Why it exists, what values it focuses on, the specific GOOD that it puts out into the world. Every move you make in your business gives your potential clients information about what's important to your business.

If you are a solopreneur or a freelancer, chances are, you are the face of your business. You post as your business/you, you tweet as your business/you, you comment on others' posts as your business/you, you "selfiegram" as your business/you. It's really easy to see how closely tied your personal brand and your business brand can get, but as a business owner, you need to make sure to lay some ground rules for yourself to create a little distinction.

Here are just a few of the areas you should think about when deciding what to share and what not to share as your business entity: