How To Brand your Secondary Income

You have a second business to support yourself or your family. So does your best friend. And your other friend. And even that one person who really isn’t a close friend but knows all of your social circle and can easily earn their business if you don’t work fast and hard enough. Of course, you don’t truly have time for that because you have an actual full time job, too! RATS.

I know this sounds familiar to a LOT of you. Fear not…there are a multitude of things you can do to make the limited number of hours you have during the week to spend on your secondary business count in BIG ways. What’s even better is you don’t have to do them all at once –just pick one, and I am going to tell you what that “one” is very soon!

Anatomy of the Perfect Homepage

Hey Fam! Yes, I love to think of my reader as family. or friends or homies...or whatever. Anywho, as it pertains to my business, my website is my home and my social media platforms are my cars (2017 Audis preferably). My website is where I want people to go to learn more about me and my services, and my blog.  Where is the first place people go or the first people see when entering your home. Your living room. When you invite people over, your living/family room accommodates your guests, right? So think of homepage as your living room at home. Your homepage should accommodate your readers/audience. 

So in your living room you have seating and some sort of other words, you have something for your guest(s) to do. Your homepage should give your reader tons of stuff to do. So what should go on your homepage?

How To...Rekita Nicoletips
Things You Should Do Before Hiring a Designer

So you have a business and blog but you want to take it to the next level and have a website to display your talents, services, and products. But how do you prepare to hire a web designer? Yes, you need to prepare to hire a web designer. You don't hire a plumber without out having the toilet or the money to pay the plumber. You certainly do not hire a wedding paneer that is not within your budget. There are some necessary steps to take before hiring a designer to make your dream come to life.

  • Research
  • Budget
  • Purchase
  • Subscribe
  • Content Readiness
  • Socialization
  • Studying / Playing

Taking these steps will help your design process go by smoothly and make your prospective designer very happy, if you care, lol. 

Web DesignRekita Nicoletips
6 ways to not be Basic on Social Media!

When running a business, especially an online business, it is so important to show your presence around social media. Whether you use instagram, pinterest, twitter, or Facebook, you always need to be tragic in how you show off your work, products, or even YOU!  One thing you do not want to do is to be basic, you know..plain, unordinary, not unique.  In order to to be “non-basic” you must stand out out from the rest and think outside of the box. 

Here are some way to be NOT basic is social media when it comes to your business.

Your Personal Brand VS Your Business Brand

Everyone has a personal brand, whether they know it or not. Your personal brand is what you put out into the world - your values, your style, your personality. It's what you're known for as a person. If your coworkers get upset because you don't work as hard as they do...sorry, that's part of your personal brand. If it's important to you to have a spic-and-span house for visitors, then congrats, being a  good housekeeper is part of your personal brand.

If you're a business owner, then you get yelled at from all directions of the internet about how you need to establish a brand for your BUSINESS, too. I'm not talking about designing a logo, people. Push your visuals to the backburner for a moment. I'm talking about what your business stands for. Why it exists, what values it focuses on, the specific GOOD that it puts out into the world. Every move you make in your business gives your potential clients information about what's important to your business.

If you are a solopreneur or a freelancer, chances are, you are the face of your business. You post as your business/you, you tweet as your business/you, you comment on others' posts as your business/you, you "selfiegram" as your business/you. It's really easy to see how closely tied your personal brand and your business brand can get, but as a business owner, you need to make sure to lay some ground rules for yourself to create a little distinction.

Here are just a few of the areas you should think about when deciding what to share and what not to share as your business entity:


15 Logo Design Mistakes to Avoid

First impressions are everything, especially for a startup business. With a split second to grab viewers attention, your logo can make or break your business. Do not have the business with excellent products or services no one will see because of poor design.

I want to help you make that great first impression. Better yet, how to not make the wrong impression. Design a great logo and look out for the common logo design mistakes.

Squarespace 101: Setting Up + Choosing a Template

When you are just starting out on your blogging or business journey, it can be really intimidating trying to figure out what platform you should use for your website.  Of course, the two most popular choices are Wordpress and Squarespace.  I love both platforms, and believe that they each serve different businesses and bloggers.  For me, I love Squarespace because it saves me time - I don’t have to worry about keeping my site up-to-date or making sure my security is rock solid...Squarespace does that for me.  It eases my mind and frees up some time - super important when you’re a solo business owner.

Today, I wanted to walk through the first steps here...setting up your site and account, as well as choosing a template

Yo, Branding is NOT Your Logo

I’m going to tell you something, and it’s going to rock your world. OK, maybe not rock your world, but hopefully, at the end of this post, your perspective will change. For a while, the word “branding” has been used interchangeably with logo. Not just by consumers, by designers too. It’s not a fault, it just happened. But it's time to put an end to this lie, so I’m here to tell you, branding and logo are not the same things.

In fact, branding is so much more than a logo.

Let’s dive in...