Don't Be Fontin': Guide to Choosing Fonts

Hey Friends! When it comes to graphic and web design, the right font can make your logo or site look wonderful, beautiful, and cohesive. The wrong font can make your logo seem dull, over-saturated, confusing and it can make your site hard to read. There is essentially no rules to what font you use for your logo, your website, or  even your business cards, but you must be mindful of who your audience is and remember that you business or blog is not for you...it is for your  customers, clients, or readers.  SO there are like a trillion fonts, maybe not a trillion, but which fonts are the best for your logo or your website? How do you choose and use those fonts so that they are beneficial to your readers or customers? 


Choosing Fonts for your logo


Recommendation: I recommend using only two fonts for your logo.  When pairing two fonts, consider contrasting by using a different type of font, weight, size, or style. 

You can use 2 different sans-serif fonts. Sans-seif is a font with out any ligatures. In the below examples, I used two different sans-serif fonts.  Sans-serif fonts are usually great for modern websites or blogs. 

Montserrat and Avenir Light. 

Montserrat and Avenir Light. 

 

You can use a serif font and sans-serif font. A serif font is a font with ligatures. Serif fonts are usually great for fashion blogs or websites.

Linotype Didot and Karla

Linotype Didot and Karla

 

You can use a script, decorative, or calligraphy font with a sans-serif or serif font. You should play around with different combinations to see what looks great for you website. Script, decorative, or calligraphy font are great for photography, girly, or bohemian websites or blogs. 

Backlash and Times New Roman

Backlash and Times New Roman

Bellwethers and Montserrat

Bellwethers and Montserrat

 

Suggestions: Do not use 2 different serif fonts or do not mix moods. Contrasting fonts is key, but not using totally opposite fonts that speak tow different things. 

Linotype Didot and Elsie Caps

Linotype Didot and Elsie Caps

Boho Script and Elsie Caps

Boho Script and Elsie Caps

 

I also suggest to not use overly saturated fonts like Comic Sans or Scriptina. 


 

Choosing Fonts for your headings


Recommendation: I recommend using a bold font for your headings whether it is for your main thought in the body of a post or for your sidebar.  You can either bold the text or make the text have all caps.  For sub-headers, I recommend that they are bolded to show your reader that this is sub-thought of the main thought. 

 
my heading and subheading.png

Choosing Fonts for your body Text


Recommendation: Choose a font  the body of your website or blog that is easy for you readers to read. This also includes choosing the right font color and right size.  Do not use colors that are too light or too bright. Do not make the text so small that it is hard to read or too big where your website or blog looks to busy and unprofessional.  I recommend using only one font for your body text.

Suggestion: I suggest using a font that you can easily italicize or bold.  There are some fonts where font styles such italic and bold do not display that well.  I also suggest when inserting links into the body text that the link display is a different color then the body text. This is so the reader can easily distinguish that the text is a link and it will prompt them to click on it.  

 

Key things to Remember


  • When choosing fonts, remember who your target audience is.
  • Contrasting is key. 
  • When using a font, make sure it reads well for you and your readers/customers/clients.
  • Use the same fonts throughout your site to maintain consistency and cohesive look. Don't confuse your readers! 
 

xo, Rekita

 
Rekita Nicoletips