My Branding Process: Creating the Brand and the Logo

Happy Wednesday, peeps! So, a very good blogging friend of mine and a loyal customer, Shaquinta Monique, wanted to change her logo and branding. She loved the previous logo I did for her, but wanted something a little more sophisticated and bold. I know how it is when you think you like something but then it doesn't really fit who you are, what you are trying to do, or what you are trying to say.  Shaquinta is a Life Coach and Blogger.  Her mission is to help mommies, like myself, build a confident mindset in order to achieve their dreams. 

So today, I am going to share my process on how I revitalized Shaquinta's brand and logo.  I hope this gives my readers and inspiring designers a glimpse of the branding and logo designing process. Below is the finished product of Shaquinta's brand. I also thought it was important use a real person as opposed to a mock person when showing my process. 

Creating Her Color Scheme

I always start with the color scheme when creating a logo and initiating the branding process. The color scheme is so important when it comes to branding. The colors you choose can convey a certain message.  For instance, purple gives off a creative, imaginative, and spiritual vibe and women tend to prefer the color purple.  The color purple tends to stimulate the imaginiations Since Shaquinta's blog and coaching business caters to mommies (women), shades of purple are the best colors for her brand. 

The colors for Shaquinta's first logo were lavender, pink, and silver. Although those colors were very pretty, they were not bold enough. I researched a few picture I thought that would reflect what she need for her logo and brand.  I eventually found one I really liked and use Adobe Color CC to capture the colors.  I had to use the custom setting in order to capture the colors that will best suit her brand. I could have also use Adobe Photoshop to capture the colors, but the Adobe Color is the easiest way for me to capture colors from a photo. 

Creating her Mood Board

Creating a moodboard is very essential to designing a logo and brand styling. It helps to give you direction on what your logo will look like and what your entire brand will be. All the colors of the moodbaord do not necessarily have to be in the logo, but it can fit in with the website or with marketing materials. 

To create Shaquinta's moodboard, I used Canva (introduced to me by Kim and Toni - awesome fellow designers). I used to use Photoshop to make my moodboards, but I have found that using Canva is much easier because of the drag an drop feature. 

Shaquinta's MoodBoard

Brand Board for SMS

For Shaquinta's moodboard, we wanted to incorporate sophistication, some prettiness, and something for the mommies. I also included the main typography I wanted to use for her logo. 

Creating her Logo

So after we narrowed down the colors and style, it was time to create the logo. Shaquinta wanter her name to be her brand, but she also wanted it to be simplified.  I suggested that we use a symbol along with her name or just use her initials with her name. I used a serif font, which always gives that elegant and sophisticated vibe. I also used my favorite san-serif font, Montserrat, to contrast the serif font.  

Tip:  A serif font will always look great with a sans-serif font as a contrast.  Two or more different serif fonts will often clash. Don't do it! 


Creating the Brand Board

This is the part when you bring it all together: the logo, the alternative logos (which are great for stickers, buttons, and badges),  the color scheme,  the typography, the inspiration, and sometimes you can include the overall brand design. 

Creating Her FAcebook & Twitter Covers

So after styling the brand and creating the logo, it is time to display it and bring it to life everywhere else. Some people will see your social media before they see your website, so it is important that the brand is cohesive across all social platforms. When I created Shaquinta's facebook and twitter pages, I considered if she had other social media accounts.  I wanted her readers or followers to see where to follow her and where to visit her site. She even has a cute little hashtag that also should be visible to her followers. 

Tip: Facebook covers are 851X315 pixels and Twitter Covers are 1500 X 500 pixels. You must follow the correct sizes for optimal view. 


So that is my process. (This was actually very easy because I knew exactly what she wanted).  I know every designer has a different process. 

Here is my question for my fellow designers: What software or applications do you use in styling brands and creating logos for your clients?

xo, Rekita