Things you can do when you have no Clients
When I first started this little thing called Rekita Nicole, there was a period of time when I had absolutely no clients. I remember feeling down about it. I thought it was the only way I could make money from my business and the only way I could stay productive. But then I started thinking, what can I do to make my business better? What can I do to enhance my website during this time? How can I make my future clients have a greater experience when working with me? I soon realized that having no clients during a period of time can actually be a POSITIVE thing!
For New Freelancers, you can:
For those who are just starting out, you can take this opportunity to create mock logos or website designs (or other stuff if you are not a web designer) to build up your portfolio. This way you have a chance to show prospective clients what you can do and give them the WOW factor. You can also take the time to learn more about the freelance business and getting to know and connecting with others in your niche. Trust me when you get your tons of clients, it can be hard to keep up with stuff!
For those who are deep in Freelancing:
Megan from MeganMinns.com says, "Such an important time to re evaluate what is and isn't working in your business! Also a great time to move your business forward in new directions. Great a free email course opt in, create an ebook, try new systems, write blog posts for the next 1-3 months, send out guest post proposals and more!"
Sarah from SarahCamille.co says, "I'm currently refining my systems for social media scheduling as well as finding content. Other systems that I try to refine are my client process or replies so that when I find my next potential client, my responses/documents are ready to share."
My friends on Twitter say:
All of of these ladies have awesome ideas on how to get over the "No Client Blues!!!!!!". It can actually be the greatest thing that happens to your business. So to wrap this up, these are somethings you can do when you have no clients but still run a profitable business:
- Update your website. Make it more user-friendly, make it more appealing, correct those typos.
- Build your portfolio. "Wow" your future clients.
- Create Passive Income. Write an E-book or create an e-course. (Working on mine now even hough I have clients, lol)
- Re-Evaluate your business. Discover what is working and what isn't. Figure out how you can make it better.
- For bloggers, write content. Write content that can last you for weeks or months. So when you do have clients, you don't have to worry about creating new content. You will already have it and you will continue to have ongoing traffic to your site.
- Refine your client process. Create systems that will make it easier to communicate with future clients that inquire about your services.
- Continue to Master your Craft. This is your baby and you are raising it. Continue to nurture it by investing time (and money) in your craft. Remember you can never learn too much about your craft!
Did I miss anything? If I did, please comment below, I would love to hear your thoughts!