5 Ways to Brand Your Website or Blog

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Isabella Maake / is the Marvel Cinematic Universe loving owner of Allebasi Design, a web and branding design agency focusing on creating great websites and branding for creative entrepreneurs and bloggers that tell a story.  You can grab your free printable copy in her free resources library here.


Website / allebasidesign.co.za  

Twitter / @allebasidesign 

Instagram / @theallebasidesign

Pinterest / @AllebasiDesign

The best way to get your ideal audience to your blog or website is to appeal to them. One of the biggest ways to do that is through consistent branding. Done correctly, with branding you can appeal to your target market and also stand out in your niche and let’s be honest, it’s pretty challenging to stand out in a niche that’s saturated. Take me for example, I just didn’t comprehend the sheer number of talented people that are in the website and brand design niche! It’s like being in a crowded supermarket, but you know what? Donning yourself head-to-toe with hypothetical (or even literal?) neon clothing, waving a huge lighted up flag and the like would probably get you noticed and it’s much better if your target audience are into that kind of thing so you do you. I’m just going to show you ways to brand your website or blog that’ll help make you the neon clad person in the crowded supermarket.

Without further ado, here’s 10 ways you can effectively brand your website or blog:

1. Find your niche

This right here is number one for a reason! To adequately brand your website, you need to find your niche. Finding your niche helps you describe what sort of content visitors will find on your website and it helps you to be able to target much more clearly and with purpose. Don’t confuse first-time visitors to your website. You need to be able to answer questions like, What is the purpose of this website? What do I specifically offer? What can you find on this website? Of what value is it to you? If you can answer these questions, you’re already on your way!

It’ll be so awesome if people can easily associate your website with something specific in their minds. For instance when you think of photos as social media, you think Instagram. Online video? YouTube. Self-hosted websites? Wordpress. You get the gist.

2. A great relevant logo plus brand colours

Human beings are visual creatures. Take Egyptian hieroglyphs for example; people communicated using signs, icons and graphics. I think it is naturally programmed within us to respond more to graphics than text, I surely do!

People will identify your website by its logo so make sure its a good one and relevant to your brand and your content. Make sure you invest in a good logo. Sure, a $50 logo might sound tempting as you get to create more savings but with low-cost logos, you actually get what you pay for. A logo is part of your brand and in order to show people that you mean business, your logo need also reflect that.

Still not convinced? When other people, publications and websites refer to you, they may use your logo to do that. I’m sure you have seen people’s Media Packs showing ‘featured in’ and at the bottom it’s a bunch of logos than text. Maybe someone does an article on you and your company. your logo will probably be included in the very same article, so wouldn’t you want your logo to say more about you to new potential readers? I know you do, so don’t be afraid to invest some bucks into a reputable designer who knows what they are doing. Be sure to check out their portfolios for examples of logo or branding work they have done before.

3. Favicon

A favicon is the little logo icon you see on top of browser tabs when you are on a website. When branding your website, make sure that is one of the very things you take care of! Trust me, it goes a long way. You know when you have a thousand browser tabs open at the same time? I know you do! I think most of us are guilty of this! Well, you are able to toggle much faster to a tab you want to be on because you recognise the logo icon, right? Yes! That’s what you must achieve; breed brand recognisability even among hundreds of open browser tabs.

One thing to keep in mind with favicons is that it must be kept as simple as possible. Don’t use your whole logo as a favicon, otherwise it won’t be as recognisable. Instead use your logo icon or an initial (If your logo is text-based) and make sure that the design is as different to your competitors as possible.

4. Consistent fonts and colours

Having consistent fonts and colours for your website and blog will always be a winner in my books. To make is easier to be consistent, stay with a maximum of two fonts and maximum of three main colours and you can choose several complementary colours to use on your blog images. Remember to make sure your blog images are consistently branded as well; stick to a familiar visual style and colours so people can recognise your blog images on other websites or social media. Rekita Nicole does a very good job of this with her bright, vibrant colours. You can spot her blog graphic in a sea of other graphics on Pinterest really quickly. That’s branding done right!

5. Website/Blog name across all social media

Social media is a great tool for your website visitors and blog readers to find you and to also direct new readers back to your website but it’ll do your brand more harm than good if you have different usernames on all your social media. To consistently brand your social media, make sure the usernames you use match your website or blog name. It doesn’t make sense for your website to be Food and Wine and have it linked to your Instagram name with a username that is @PuppiesAreCute. This will just confuse your readers even more. What does puppies have to do with Food and Wine, right?

Now, it often happens that the username you want that is the same as your website or blog name is taken by someone else (dang it!) which is always a good idea to ensure that the domain name you want is available on all the social media channels you want to use for your website or blog. But if what is done is done (as it often is) don’t stress, you can always try variations of your name. for example, I had @allebasidesign on Twitter (fun fact: I made the account 2 years before I had a website) but it was already taken on Instagram so I just put ‘the’ in front of ‘allebasidesign’. If the name linked to your website or blog is taken on one or two social media channels, try a different variation of the name you want as long as it isn’t too long.

It can be simple to brand your website and the results go a long way into helping you stand out and get recognised meaning more visitors, more readers, more impact, more sales. But there are so many of us with blogs and websites that we did ourselves with no particular branding know-how or just starting out and that is totally fine. That’s what the internet is for, right? To have access to helpful resources that’ll help you where you don’t know and that what makes the internet so great. I certainly hope that this post has helped you.

I want to hear from you; what are your favourite well-branded websites? What steps have you taken already to brand your website? Have you got any other tips? Do share them in the comments below so other readers are able to use some of your tips.