How to DIY Your Own Logo & Stand Out!
If you were like me and started a business out of nowhere (completely out of the blue), you probably did not have the funds to hire a designer to design your logo. I will admit, looking back at the logos I designed for my business, I was horrified. (And I thought I was the juice, too, HA!). They were completely unoriginal, they lacked depth, and they were not telling a story. My story. I knew I wanted to stand out in a sea of thousands of designers. I also knew that I wanted my logo to be impossible to copy. I have had that issue before. So, how do you create your own logo and still stand out, INEXPENSIVELY?
Here are my tips on how to do that:
First things first...
RESEARCH, RESEARCH, RESEARCH
Think about who your audience/client/customer is. Are they women? Are they millennials? What do they love? How old are they? These are some things to think about when creating your logo. Based on these demographics, you can determine what font, colors, or graphics to use for your logo. For example, if you are selling children apparel, warm and bright colors such as greens, reds, blues, and yellows may appeal to children and the parent. Research what colors or fonts appeal to your audience/client/customer.
TIP: I suggest looking at logos that fit within in your niche. Start with gathering inspiration from Pinterest or do a Google search. Look at your competition or your colleagues. Save your inspiration to a secret board. Also, here is a great color guide to help you pick what colors you want for your logo and brand.
Create a Moodboard
A moodboard is great for discovering the style for your logo and overall brand. Use the moodboard as a tool or guide to help you create your logo. Gather up the best inspiration pins for you Pinterest board and the colors you want to use for your logo. Remember that the moodboard is not Bible, but a guide to help you create. It is okay to ditch some elements, colors, and to even redo the moodboard. Here are some examples of some moodboards I created for different clients.
Or you can also create moodboards using Canva if you do not use/have Adobe Creative Suite.
Let's get CREATIVE!
Choose Your software
As a designer, I definitely recommend creating your logo using Adobe Illustrator. Your logo will be vector based and you will be able to resize it without distorting if you needed your logo for various purposes such as business cards. You can also create your logo with PicMonkey. But make sure you make the image big so you can use it every where and save different sizes of your logo.
TRY NOT TO FOLLOW TRENDS
You want to stand out. So following trends is not the best route. Instead look at your competition, and then make your logo different. Stay away from fonts that are overly saturated like Scriptina, Jenna Sue, or Sacramento. You don't have to use premium fonts to stand out. You can use standard serif and san-serif fonts. For example, the main font for my logo is a sans-serif font. Creative Market is a great place to find premium fonts and mock logos as well.
One way to stand out is to use own handwriting or graphics. I use Adobe Capture on my iPhone to capture images that I drew or some words that I wrote. I can then transfer the image to Adobe Photoshop or Illustrator and add my graphic to my new logo! Using your own graphics will definitely help you stand out. If cannot download the app on your phone, Melyssa, from The Nectar Collective has a great tutorial on How to Create on Handwritten Header without using a Scanner.
Don't know how to draw? Creative Market also have great graphics that you can use to apply to your logo and make it your own.
Create different versions of your logo, try out different color schemes and different font palettes. You might find that the color scheme you had before may not work for your logo.
When you are done creating your logos, show them to someone you trust or someone in your niche. Ask them what feeling do they get when they look at your logos or ask them which logo stands out to them the most. Keep your advice column small, though. Asking 100 people may confuse you even more on which direction to take.
Trust me, it is okay.
It is perfectly okay to keep refining your DIY logo and it is also okay to eventually outsource it to a professional designer. But at least you have the foundation and you will be able to tell your designer what works for you. And...your designer will have a sense of creative direction for your new logo.
So, for us that are ballin' on a budget...you can definitely DIY your own logo. I hope that these tips help!